Four disciplines. One data layer.
Each discipline runs on documented procedures and reports into the same monthly readout. Take one, or combine all four into full channel operations.
Growth Strategy & Modeling
Modeling
We model each channel's audience, topics and search demand, then set targets and a programming plan the data can defend.
What's included
- Baseline audit of every channel and format
- Audience, topic and search-demand modeling
- Performance forecasts with confidence ranges
- Quarterly programming and priority plan
Deliverables
- Channel model and baseline
- Quarterly forecast and targets
- Format and slate recommendations
Reported monthly
- Views vs forecast
- Watch hours
- Returning viewers
- Subscriber growth
Content Operations
Execution
An embedded team that ships at volume. Packaging, metadata, scheduling and publishing run on documented procedures, and every change is tested.
What's included
- Titles, thumbnails and metadata at scale
- Thumbnail and title experiments with measured lift
- Scheduling, publishing and playlist architecture
- Shorts and long-form repackaging of existing libraries
Deliverables
- Publishing calendar
- Experiment log with results
- Operations runbook for your team
Reported monthly
- Uploads shipped
- CTR
- Average view duration
- Experiment win rate
Monetization & Revenue
Revenue
We find where revenue is lost: ad placement, audience mix and dormant catalogue. Every revenue line is modeled and reconciled.
What's included
- RPM analysis by format, geography and audience
- Memberships, Shopping and sponsorship readiness
- Back-catalogue activation and licensing
- Revenue reconciliation across channels
Deliverables
- Revenue model per channel
- Monthly revenue reconciliation
- Opportunity sizing
Reported monthly
- RPM
- Revenue per channel
- Revenue mix
- Catalogue yield
Rights & Compliance
Protection
Automated monitoring for claims, policy risk and anomalies, so a single strike never takes a catalogue offline.
What's included
- Copyright claim and Content ID management
- Anomaly detection on views, revenue and reach
- Policy and monetization-eligibility monitoring
- Incident response and channel recovery
Deliverables
- Risk monitor and alerts
- Claims and disputes log
- Incident reports
Reported monthly
- Open claims
- Policy strikes
- Anomalies resolved
- Monetization status
Engagement models
Scope and fees are agreed per portfolio after the audit.
Advisory
Teams that run their own channels
- Audit
- Baseline audit
- Modeling
- Quarterly model & plan
- Reporting
- Monthly readout
- Operations
- Not included
- Monitoring
- Not included
Managed
Teams that want an embedded operations unit
- Audit
- Baseline audit
- Modeling
- Quarterly model & plan
- Reporting
- Monthly readout
- Operations
- Packaging, publishing & experiments
- Monitoring
- Not included
Full operations
Networks outsourcing the channel function
- Audit
- Baseline audit
- Modeling
- Continuous modeling
- Reporting
- Monthly readout & live platform
- Operations
- End-to-end content operations
- Monitoring
- Rights & anomaly monitoring
Start with a channel audit.
Tell us about your channels. Within two business days our team will come back with the scope for a baseline audit.
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